The course is for final year students, the semester before graduation, with the objective that students will be able to look back at the overall picture of an advertising campaign, from strategic planning to implementation in practice.
The course is designed for 10 sessions, with contents such as: Advertising campaign models, Campaign brief and creative breaf, 360-degree understanding of consumers, Market segmentation and targeting, Explore Insight – Deep psychology, Understand brand positioning strategy, Set OKRs & SMART objectives, Big idea, Creative advertising, Advertising stages, Writing advertising content, creative design with multimedia forms of communication, layout, text, color, printing, design process, Advertising channels, Using influencers as a advertising channels, Digital advertising, KPIs, Master plan and campaign budget estimates, Advertising project management, Brainstorming – project discussion techniques, Customer relationship management – Account management.
In recent years, Communications has emerged as one of the professions that many young people love and pursue. Grasping that trend, in 2016, the French Department of Hanoi University decided to open a new major called “Corporate Communications” – the first major taught in Communications in French in the Asia-Pacific region. This is a huge opportunity for those who love this field of study but still want to pursue “the most romantic language on the planet”.
Program Information: https://www.hanu.vn/a/104507/Nganh-Truyen-thong-Doanh-nghiep-hoc-gi