The opening ceremony of Vietnam National Brand Week and Vietnam National Brand International Forum 2024 was held on the morning of April 16, 2024, at Fullman Hotel, Hanoi.
According to the assessment of the world’s leading brand valuation consulting organization – Brand Finance, Vietnam’s national brand has a growth rate of 102% in the period from 2019-2023. The value of national brands in 2023 will reach 498.13 billion USD, an increase of 15.6% compared to 2022, and continuously growing in double digits over the past 5 years, ranking 33rd in the Top 121 strong national brands in the world. ranked.
The Vietnam National Brand Program is a specific, long-term, and unique trade promotion program of the Government that assigns the Ministry of Industry and Trade as the standing agency, responsible for coordinating with ministries and branches to build the image of Vietnam as a country with a reputation for high-quality goods and services, increase the pride and attractiveness of the country and its people, contribute to promoting foreign trade development and improving the quality of goods and services, national competitiveness.
The forum was attended by Mr. Nguyen Sinh Nhat Tan, Deputy Minister of Industry and Trade, Leaders of the Ministry of Industry and Trade, Leaders of the Department of Trade Promotion, Leaders of Ministries, branches, localities, and Embassies of countries in Vietnam.
At the Forum, experts and speakers came from state management agencies, the University of Commerce, RMIT University (Australia), and some businesses with products achieving National Brands such as An Cuong Wood Joint Stock Company, TH Dairy Joint Stock Company, May10 Corporation, Tai Ky Flour and Food Joint Stock Company shared information and experiences on (1) Core values of the National Brand and solutions to enhance core values of the National Brand; (2) Promoting strength and increasing the value of ‘Made in Vietnam’ products through brand building and development activities; (3) International experience in building and developing brands and proposing directions and solutions for Vietnam.
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