Time: 14:00 Friday, April 14, 2023
Location: Sojo Hotel Hanoi Station, 115 Tran Hung Dao, Hoan Kiem, Hanoi
The world market is facing many risks, the volatile economy limits spending power, consumers become less loyal, businesses are facing potential dangers. The market picture in 2023 is full of uncertainty, it is necessary to capture the pulse of consumers and create opportunities for businesses. The first part of the talkshow will provide an overview of the consumer world and suggest opportunities for business transformation with useful and authentic data from NielsenIQ – the world’s largest market research company. gender.
- Catching up with customers in the midst of an erratic market
- Understand the difference between mass markets, businesses, and governments to optimize marketing communications
From there, we will see the need for market data, understand the meaning of scientific methodologies to help find those data. Back to the business story, companies always need to choose their right playing field to optimize resources to achieve business goals. Understanding the characteristics of each market to design marketing communications activities is very important. There is always a difference between mass markets, businesses, governments. It should be understood to avoid introducing mass market customer characteristics into corporate, government, and suboptimal operations.
The question that continues to be asked is how to understand the characteristics of each market. That’s when we need scientific methodologies in research, using data from reputable market research organizations combined with market empathy forged from years of real-world experience, understand the local culture.
Talkshow “Understanding CUSTOMERS TO OPTIMIZED BUSINESS OPPORTUNITIES” will be a great opportunity for speakers to share and discuss with attendees about the above contents.