In the context of the increasingly strong development of the media and entertainment industry, reality TV shows have become an important part of the lives of audiences, especially young people. This is not only a form of entertainment but also plays a role in shaping trends, lifestyles and perceptions of social values.
Although there are many successful reality TV shows in Vietnam, there have not been many in-depth studies on the communication activities of these programs, especially how the programs approach the audience and maintain coverage on multiple channels. Therefore, studying the communication activities of the program “Anh Trai Say Hi” not only helps to better understand the communication strategy of a modern reality TV show but can also make recommendations to optimize communication effectiveness in the context of the entertainment industry that is constantly changing.
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Once a year, Ms. Huyen Trang of Mimosa has spent her time guiding a graduation thesis from the Faculty of PR & Advertising, Academy of Journalism and Communication. This meaningful activity is always maintained, helping to connect Mimosa Agency with young people in university lecture halls, developing an academic perspective in the flow of contemporary communication.
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